Why us?
Traditional insurance has a dirty secret: it’s often designed to serve the agent’s commission rather than the client’s survival.
We’ve seen businesses forced to close their doors because of messy audits and agents who were too busy chasing high premiums to actually protect the owner. When an agent prioritizes their own paycheck, they have every incentive to keep you in the most expensive plan possible—even if it’s wrong for your business.
We built My Town Advisors because we were tired of watching local businesses get treated like a transaction. We’re business owners ourselves, and we know that in this town, a gap in coverage or a delay in paperwork isn't just an inconvenience—it’s a threat to your livelihood.
Our Team
Joshua Williams
Joshua is the key leader at My Town Advisors, known for providing clients with direct answers and strategic insurance solutions. His nearly decade-long industry expertise makes him a trusted advisor and a driver of client satisfaction, contributing significantly to our growth. His deep understanding of insurance is complemented by a valuable background in real estate investment, where he played a vital role in developing a large industrial portfolio. This unique insight allows My Town Advisors to stay ahead of market trends and deliver exceptional value. Joshua's passion, drive, and genuine client focus are central to his approach, extending beyond professional engagements into his family, interests, and community involvement.
Email: Joshua@mytownadvisors.com
CEO & CO FOUNDER
Jonathan Norton
As a strategic investor in My Town Advisors, Jonathan leverages his extensive background in finance and entrepreneurship to accelerate the company's growth through strategic tech implementation and sales optimization. His prior success as a two-time national achiever at JPMorgan, coupled with his experience building and exiting a construction company and managing a real estate holding company, provides a unique lens for identifying opportunities and driving impactful change. Jonathan's focus is on empowering My Town Advisors to deliver exceptional value and achieve significant market traction.
Email: Jonathan@mytownadvisors.com
STRATEGIC INVESTOR & CO FOUNDER
Luciano Moreno
With a background in International Business and Finance and prior agency experience, Luciano is focused on delivering responsive service and maintaining operational excellence. His role is centered on improving turnaround times and ensuring a consistent, high-quality client experience.
Email: Luciano@mytownadvisors.com
Client Service & Quoting Specialist
“A team is not a group of people who work together. It is a group of people who trust each other to protect what matters most to you. We don’t just manage risk; we guard the legacies of the people driving this town.”